Family Systems Theory

Family Systems Theory: Family Cohesion When growing up families are and have been considered systems because they are made up of interrelated elements or objectives. Families are examples to show that they have regular behaviors, they have regular interactions, and they are interdependent on one another. It is believed the family can be defined as a set of interacting individuals who are related by blood, marriage, cohabitation, or adoption.Although they are numerous in number some functions of the family include values and practices placed on theories that are used to explain patterns of living among the individuals who make up the family systems. In system theory, behaviors and family members responses influence the regulation of the family pattern and the family life pattern. Meanings and values are vital components of the family system and provide motivation and energy. Every family has a unique culture, value, structure, and history. We can choose our friends and sometimes even the people we choose to work with, but we cannot in any way choose who our family members are.We are stuck with them for better or for worse and we are bound together forever; fortunately or unfortunately. As individuals, we are each are unique in more ways than can we can even begin to list Because of this, family members don’t always get along and disagreements can be expected. Family cohesion is important. Families who have healthy levels of cohesion emotionally interact with one another and find the unspoken balance that supports us when we want our very own individual independence and in the same hand we can continue to maintain our family togetherness.Healthy family cohesion is not only strength, but a resource for families that will assist them in facing the daily challenges of family life. This system helps with assisting in maintaining a healthy marriage, and in providing a nurturing environment for all the children if present within the family. Family members from c ohesive family environments feel included and emotionally connected with the family. Low  family cohesion  indicates a  weak  emotional bond among family members. It is important to do all things possible to maintain a high family cohesion; this will keep the family system strong.

Project Proposal Essay

1. Recommend a project portfolio management method for your selected project. Provide a rationale for your recommendation. Note: Be sure to align your project with the strategic efforst of the organization. 2. Create an outline of an executive summary that includes the type of problem, requirements, and proposed business problems solutions. 3. State the vision and the goal of the project. Note: Be sure that the goals are specific, Measurable, Attainable, Realistic, and Timely (SMART). 4. Determine five (5) major deliverables of the project, and explain the importance of each one. 5. Provide the timeframe for delivering the solution to the project. 6. Create a table which contains the generic resources, including people, equipment , and materials needed to undertake the project. 7. Estimate the total budget for the project based on the cost of the resources specified in the table that you have created . Next, add contingency and any other additional costs (e.g. intangible cost, the cost of a change in culture or process within the the business etc.). Support your response. 8. Determine the key success criteria for your project. Provide a rationale to support your response. 9. Assume that your project is delivered on time, within scope, and budget. Justify your stakeholders’ satisfactory level with three (3) key success criteria, against which the project will be measured. 10. Use at least three (3) quality resources in this assignment.

A Raisin in the Sun Essay -- Character Analysis, Walter

Big Walter had lots of values for his race and worked very hard for those values to ensure happiness for his family. The American dream was a dim reality because of the harsh working conditions of Chicago blacks in the 1920’s (M’baye 175). This is how mama sees Big Walter, as a courageous man who fought all his life to secure a happy future for his family. As M’baye states, â€Å"Big Walter’s life was a constant struggle against a personal sorrow and a hostile economic and social world that discriminated against him† (175). Big Walter has the most dignity for his family and his actual dream is the happiness of his family. Mama always mentions Big Walter in the story every time Walter or Beneatha does something that she thinks is wrong. Mama says that Big Walter hated domestic jobs and that farming and sick people—then go be a nurse like other women—or just get married and be quiet† (Hansberry 38). The value of every dream is crucial to every member of the Younger family because of the effect it has them, but it is the family dream to own a house that hold them together. At the end of the story, Mama convinced Walter that buying the house was important for the family because the thought of living in the apartment for the rest of their lives was unbearable. Big Walter had to fight and was struggling to achieve his dream of buying a house, which ended up becoming the families dream. Walter’s dream interfered with Beneatha’s dream, and the families dream. This had a major impact on everyone’s life, especially after Walter lost the money. In the end, the Younger family was all happy about Walter’s decision. That is the Younger family American dream.

The effect of the Spanish American war on Cuban immigration to the Essay

The effect of the Spanish American war on Cuban immigration to the U.S. in the early 20th century - Essay Example This essay considers the nature of the Spanish American War as a seminal event in American history that had a tremendous influence on Cuban immigration to the United States. Spanish control of Cuba had dated back unto the early colonial period, as it was Christopher Columbus who first discovered the island in the 15th century. Cuban immigration to the United States had been prevalent as the two nations developed throughout the proceeding centuries, but greatly increased in the years immediately preceding the Spanish and American War. While this was in part brought on by the increased levels of revolutionary strife occurring throughout the country during this period, after the fall of the Spanish empire despotic rule in the Cuban colony greatly increased. It was during this period that Cuban farmers and intellectuals who had previously supported Spanish rule began to alter their perceptions and gradually support independence Indeed, prior to the Spanish American War, Cubans had engaged in a series of conflicts in an attempt to gain independence from Spanish rule (Corbitt 1963). Through the Ten Years’ War, the Little War, and the War of ’95, Cubans made strides to asserting their independence, although these wars were ultimately unsuccessful. During this period Cubans immigrated to the United States to avoid what they believed was oppressive Spanish rule, as well as to gain supporters for their revolutionary efforts. Cuban was an impoverished nation and country and the revolutionists didn’t have money for supplies to advance their revolutionary agenda. This poverty and internal strife also contributed in great part to the increased levels of immigration (Paterson 1996). Gradually, it was in great part due to the Cuban immigrants that moved to the United States and shifted public perception of the conflict that led to the United States involvement in the Spanish American War. The Cuban

In the Heart of the Country by J.M.Coetzze Essay

In the Heart of the Country by J.M.Coetzze - Essay Example I am a miserable black virgin, and my story is my story, even if it is a dull black blind stupid miserable story, ignorant of its meaning and of all its many possible untapped happy variants" ( 5). The novel represents how the colonial rule has left deep imprints on the native people beginning from the political, social and cultural levels, attacking their customs, traditions and languages, in the process destroying their inner world conditioned by the restrictions of the patriarchal society. Education Magda has no education except what she reads, and this lack of context for her experience is part of her madness. She is the daughter of an Afrikaner sheep farmer in a farm at the interiors of South Africa. She has grown up in tough surroundings detached from love, her patriarchal father is the strict disciplinarian and the servants obey his military-type commands. She just exists, disregarded and ignored. She falters in her narrations too often, in between and many times in one paragr aph. She lacks clarity, purpose and connectivity making it difficult for the reader to give opinionated statements or arrive at conclusions. Magda often regrets that she is denied the regular school education and as such she finds her in the poor position. She laments, â€Å"How do I, a lonely spinster, come to know such as a thing? It is not for nothing that I spend evenings humped over the victory. Words are words. I have never pretended to embrace the night's experience". (27) After the first reading, one has to engage in the exercise of probity as to what has been read, and what portion of it is fantasy and how far it is from reality. What is Magda doing, is it the flight of her imagination, calculated fabrication, or directionless and destination less delusion? It is difficult to fathom. She seems to suffer from an unidentified mental illness and lacks clear perspectives. The colonial rulers, the educational institutions whether state-run or managed by the missionaries, they u sed it as a weapon to strengthen the empire and to brainwash the gullible poor Africans. It is also an important administrative tool to exercise control and rule the people. The dividing line between insanity and reality is not thin. The ground realities and the lucid dreams as visualized by Magda are poles apart. When all hopes about life are lost in the maze of adverse circumstances, the only alternative for such an individual is to hang on to life and to ravel in fantasy and enjoy the dreams. The narrator does not talk about the goals achieved and goals achievable, and the intended goals of her world of fantasy. The reader has no other option but to scrutinize her emotional world on an ongoing basis, to investigate as to what exactly the narrator wishes to convey. Her mind is like the busy railway junction wherein a thousand mad trains arrive and depart not according to a fixed time-table, but as per the exigencies of the situation. A serious issue is presented and soon its negat ive impact is nullified by presenting another set of facts. The reader gets the impression that Magda has murdered her father and his wife with an axe, but soon one finds that he is there hale and hearty. After killing her father, (actually she does not kill) she states, â€Å"I only wanted to talk, I have never learned to talk with another person. It has always been that the word has come down to me and I have passed it on." (101).The reader now concludes that it is the motivated

Facebook for career growth Assignment Example | Topics and Well Written Essays - 250 words

Facebook for career growth - Assignment Example The facebook, and other examples of social media of the current age, has provided employees all over the world, an opportunity to sell themselves as a ‘brand’ to the employers of their choice. They can, without any hassle of travelling or spending money, market their resume online, get information, job description and job specification, and even start working there and then. This is a very common practice in case of home-based jobs such as freelancing and data entry work. Sometimes, they employee may even get a chance to pick people of their requirement by just checking out their personal details in the profile section. The platform also offers various pages and groups formed by businesses and consulting groups in order to provide the job placements and career growth opportunities. The network building, learning about the industry news and trends, getting informed about events and conferences, and connecting with people of similar interest are the features that facebook offers to the employees as well to employers (Nicole, 2010). For the employers of either a profit or non-profit organization, facebook serves as a platform to provide valuable communication, trust, stakeholder engagement and even donations in the long run. The brands of different organizations are advertised and marketed to the consumers in the form of products and services. Some buy, others sell. The individuals can obtain a real-time and unbiased view of the market in one click. The exchange of ideas amongst the mobilized communities assists the employers and employee decide the scope of a certain career in the job market. It is undeniable that â€Å"social media encourages strengthened relationships and the virtual tools available today can enhance career associations† (HE s4). However, it is worthwhile noting that use of facebook for career growth primarily depends on the ability to utilize the features on

Ives-Alain Bois on Matisse Term Paper Example | Topics and Well Written Essays - 1750 words

Ives-Alain Bois on Matisse - Term Paper Example The paper "Ives-Alain Bois on Matisse" analyzes Yves-Alain Bois essay On Matisse. Firstly, time’s density becomes to disappear as a singular unity within Matisse own pictorial system. Each from these paintings has its own dispersed time in its own world, he has its own understanding of temporality depicted, and each of beholders must be aware of their own time’s â€Å"persistence.† Similar to an ambivalent visibility of his works, time of his works disappear, constructing its temporality of a higher order, impersonal and spiritual – †¦like a â€Å"good armchair.† Then, composition itself must be treated as one of the most inevitable factors, with its Arabian abstract ornament, but circulating patterns. Matisse transferred its role to an invisible object of total presence, supported by his status quo understanding of means of art. However, second layer have to obtain depth and plural emotionality, with its completely non-imitating naturalism of spiritual order. My pictorial space was being completely eternalized. Avoiding a fixation of natural image in its faster passing by, Matisse’s art belongs not to â€Å"easel† painting, but to â€Å"memory† painting. Trying to achieve better and long-term fixations, artist focused himself on â€Å"pictorial fields of irresistible meanings,† which could be considered as being persuasive enough for both beholders and creator. Color and light will be presented in our focus a bit further; however, we should state that Matisse’s colors have a powerful compositional impact.... m fixations, artist focused himself on â€Å"pictorial fields of irresistible meanings,† which could be considered as being persuasive enough for both beholders and creator. Moreover, color and light will be presented in our focus a bit further; however, we should state that Matisse’s colors have a powerful compositional impact, created accordance or cordial of visual forms. Colors are pretended to be treated as the conditions in which visual code of lines can be perceived by the spectators, so colors as a container for both semantic parallels and compositional importance. Finally, circulation, expansion, and tension regarded by the author as visible functions in Matisse’s creativity. Factually, circulation may be understood as a compositional unity with that turnabout character of its movement; then, expansion marks a constant intention of the spatial expanding in Matisse’s early paintings, which used to be presented mainly without â€Å"holes;† te nsion is a â€Å"corporeal density,† which Matisse avoided lately, it can be understood through an imperative of sensitive expressions instead of peripheral incorporating of the beholder in terms of his late theories of art. Visual devices and strategies: producing effects Supposedly, being influenced by such optical strategies as those discussed previously, spectators can feel themselves â€Å"discharged† from not only singular forms of time and space, but from dictatorship of visibility itself, due to Matisse concerns on at least two-fold nature of each artistic gesture. Painting itself constructs an overall effect, being an instrument for the deconstruction, insisting not on its visibility, but rather non-visible order of eternal noumenas. His friends were used to discuss his works as sunlight imitations, colorful, pure

Reflections on World's Leadership Research Paper

Reflections on World's Leadership - Research Paper Example (page 6) iv. What I have learnt from her†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (page 7) V. George W. Bush- A Demonstration of BadLeadership i. His Actions †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. (page 7) ii. His Leadership Style†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ (page 8) iii. Reasons underlying My Perception of Him†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... (page 9) iv. What I have learnt from him†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... (page 9) VI. Conclusion_________________________________________(page 10) VII. Bibliography________________________________________(page 11) Introduction Who is a â€Å"Leader†? Does it refer only to those who rule the masses by virtue of their political authority? Do the activists who never held office but had the ability to move the masses through their ideas and visions also deserve inclusion? Does it include only those who had a positive influence on the world or also those who brought about damage and destruction? Moreover, what is Leadership? Such eternal questions concerning the mystery of great leadership have fascinated men ever since the creation of mankind. The world has always stood in awe of the leaders thriving within it. Great Western scholars like Plato, Aristotle, Plutarch and Machiavelli have reflected, in their works, upon leaders and their use of power. In fact even the Bible can be regarded as a treatise on leadership in human and divine form. But for the early civilisations, leadership was one of the most observed and least understood phenomena on earth. It was finally in the eighteenth century that man could actually figure out a discrete sense of the word â₠¬Å"leadership†. With the dawn of Enlightenment, man started applying reason and science to concepts that were till then explained by religion. The advent of the various branches of social science such as evolutionary history, political science and psychology helped to frame general theories and models of leadership. Trends in Leadership Studies The first dominant framework on leadership was the Trait Theory or the â€Å"Great Men† Theory which was proposed in the early twentieth century. It focussed on the five central traits possessed by leaders- intelligence, self-confidence, determination, integrity and sociability. The theory claimed that leaders are born, not made. Galton (1869) contributed to this theory by stating that â€Å"no man can achieve a very high reputation without being gifted with very high abilities†. Carlyle (1910) also asserts that â€Å"the history of the world is the history of great men†. Mid-twentieth century saw the rise of the Be haviourist school of leadership which emphasized on the actions and dominant behaviour of the leaders. This period was marked by a parallel research at Ohio State and Michigan University that highlighted the leaders’ behaviour on the job, use of authority and task-relationship orientation. Later, scholars such as Fred Fiedler realised that a leader must match his/her situation and leadership style should vary depending on the situation and context. This gave way to a third phase of leadership studies, known as the Contingency school, which focussed on task structure, leader-member relationship and power position (Shoup, 2005, pp. 2-4). The modern proponent of leadership studies is James McGregor Burns who has brought about a marked transition in this genre through his classification of the transactional and transformational leader. According

Answer the quastions Assignment Example | Topics and Well Written Essays - 250 words

Answer the quastions - Assignment Example The use and maintenance of these technologies in organization depends mainly on the human resources. By focusing on people, organizations ensure that all other resources in the organization, including business technologies, are fully and effectively utilized. Secondly, managing the human element ensures that organizations fully understand and modify the attitudes people have towards new technologies and the organization in general. As a result, organizations are able to understand people’s fears and concerns, thereby making necessary adjustments if needed. If people cannot embrace and accept these technologies, then the chances of an organization succeeding are greatly reduced. Finally, as businesses attempt to gain a competitive edge over their rivalries, it is prudent that focus is given to people. Nearly all organizations have access to the same technologies, and therefore no organization can effectively gain a competitive edge by focusing on technology alone. People are th erefore an important resource in any organization and consequently, this critical resource needs to be effectively managed. In the modern competitive world, having a properly managed human resource is vital to

Successfull retention tools of American Businesses Term Paper

Successfull retention tools of American Businesses - Term Paper Example It is also costly to the company. Labor turnover and attrition is costly not only in terms of resources but also in precious time of training new employees. It will take time until a new employee will be able to yield the same output like the one that has left and it is also is an opportunity lost to the company. It may be tempting to disregard a company’s retention program because rewards incur cost. But it has to be kept whatever the economic circumstances because in the final analysis, the cost of rewards is more than justified considering the opportunity cost of losing an organization’s best talent (Frasch, 201). It is worth noting that at the aftermath of the recent financial crisis, the survey conducted by Nashville, Tennessee based OI Partners found that an alarming 64 percent of companies â€Å"are concerned that they may lose managers when the job market improves† and that includes a 48 % likelihood of losing their executives (Frash, 2011). Such, a revisit on the successful tools of retaining best talents in an organization would be necessary to prevent the likelihood of an impending labor turnover. Given with the changing economic landscape brought by the recent crisis, it is becoming difficult for companies to financially reward their employees because of financial constraints. Many are even cutting wages as a cost cutting measure to weather the recent economic turmoil (O’Hara, 2011). On the other hand, about 65 percent of employees are beginning to be sensitive to pay increase as a motivation for them to stay with their current employer as reflected in the survey from Marlborough, Mass.-based benefits and compensation consultant Workscape (O’Hara, 2011). This economic difficulty however should not prevent companies to strive to keep their best employees. Nor should they disregard because of the costs associated

Cadbury Dairy Milk Essay Example for Free

Cadbury Dairy Milk Essay Fair Trade is a trading partnership, based on dialogue, transparency and respect, that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing their rights of, disadvantaged producers and workers especially in the South (FINE, 2001). Fair Trade certified producer organizations must comply with a number of requirements, related to social, economic and environmental developments. In addition, labour conditions in these organizations must follow certain standards. The essential characteristic of Fair Trade cocoa is that producer organizations receive a higher price for their cocoa beans. The Fair Trade price represents the necessary condition for the producer organizations to have the financial ability to fulfil the above requirements, and to cover the certification fees. It is calculated on the basis of world market prices, plus fair trade premiums. The Fair Trade premium for standard quality cocoa is US$ 150 per tonne. The minimum price for Fair Trade standard quality cocoa, including the premium, is US$ 1,750 per tonne. Other benefits for certified producer organizations are better capacity building and market access. Presently, cocoa sold with the Fair Trade label still captures a very low share of the cocoa market (0. 5%). Organic cocoa and chocolate The organic cocoa market represents a very small share of the total cocoa market, estimated at less than 0. 5% of total production. ICCO estimates production of certified organic cocoa at 15,500 tonnes, sourced from the following countries: Madagascar, Tanzania, Uganda, Belize, Bolivia, Brazil, Costa Rica, Dominican Republic, El Salvador, Mexico, Nicaragua, Panama, Peru, Venezuela, Fiji, India, Sri Lanka and Vanuatu. However, the demand for organic cocoa products is growing at a very strong pace, as consumers are increasingly concerned about the safety of their food supply along with other environmental issues. According to Euromonitor International, global organic chocolate sales were estimated to have increased from a value of US$ 171 million in 2002 to US$ 304 million in 2005. Certified organic cocoa producers must comply with all requirements associated with the legislation of importing countries on production of organic products. The benefit for cocoa farmers is that organic cocoa commands a higher price than conventional cocoa, usually ranging from US$ 100 to US$ 300 per tonne. However, originating countries with smaller volumes can fetch much higher premiums. This premium should cover both the cost of fulfilling organic cocoa production requirements and certification fees paid to certification bodies. | | | | The Indian Chocolate Industry has come a long way since long years. Ever since 1947 the Cadbury is in India, Cadbury chocolates have ruled the hearts of Indians with their fabulous taste. Indian Chocolate Industry’s Cadbury Company today employs nearly 2000 people across India. The company is one of the oldest and strongest players in the Indian confectionary industry with an estimated 68% value share and 62% volume share of the total chocolate market. It has exhibited continuously strong revenue growth of 34% and net profit growth of 24% throughout the 1990’s. The brand of Cadbury is known for its exceptional capabilities in product innovation, distribution and marketing. With brands like Dairy Milk, Gems, 5 Star, Bournvita, Perk, Celebrations, Bytes, Chocki, Delite and Temptations, there is a Cadbury offering to suit all occasions and moods. Today, the company reaches millions of loyal customers through a distribution network of 5. 5 lakhs outlets across the country and this number is increasing everyday. In 1946 the cadbury? s manufacturing operations started in mumbai, which was subsequently transferred to thane. In 1964, induri farm at talegaon, near pune was set up with a view to promote modern methods as well as improve milk yield. In 1981-82, a new chocolate manufacturing unit was set up in the same location in talegaon. The company, way back in 1964, pioneered cocoa farming in india to reduce dependence on imported cocoa beans. The parent company provided cocoa seeds and clonal materials free of cost for the first 8 years of operations. Cocoa farming is done in karnataka, kerala and tamil nadu. In 1977, the company also took steps to promote higher production of milk by setting up a subsidiary induri farms ltd. , near pune. In 1989, the company set up a new plant at malanpur, mp, to derive benefits available to the backward area. In 1995, cadbury expanded malanpur plant in a major way. The malanpur plant has modernized facilities for gems, eclairs, and perk etc. Cadbury operates as the third party operations at phalton, warana and nashik in maharashtra. These factories churn out close to 8,000 tonnes of chocolate annually. In response to rising demand in the chocolate industry and reduce dependency on imports, indian cocoa producers have planned to increase domestic cocoa production by 60% in the next four years. The indian market is thought to be worth some 15bn rupee (? 0. 25bn) and has been hailed as offering great potential for western chocolate manufacturers as the market is still in its early stages. Chocolate consumption is gaining popularity in india due to increasing prosperity coupled with a shift in food habits, pushing up the countrys cocoa imports. Firms across the country have announced plans to step-up domestic production from 10,000 tonnes to 16,000 tonnes, according to reuters. To secure good quality raw material in the long term, private players like cadbury india are encouraging cocoa cultivation, the news agency said. Cocoa requirement is growing around 15% annually and will reach about 30,000 tonnes in the next 5 years. brief introduction indian chocolate industry as today is dominated by two companies, both multinationals. The market leader is cadbury with a lions share of 70%. The companys brands like five star, gems, eclairs, perk, dairy milk are leaders in their segments. Untill early 90s, cadbury had a market share of over 80 %, but its party was spoiled when nestle appeared on the scene. The other one has introduced its international brands in the country (kit kat, lions), and now commands approximately 15% market share. The two companies operating in the segment are gujarat co-operative milk marketing federation (gcmmf) and central arecanut and cocoa manufactures and processors co-operation (campco). Competition in the segment will soonly get keener as overseas chocolate giants hersheys and mars consolidate to grab a bite of the indian chocolate pie. The uk based confectionery giant, cadbury is a dominant player in the indian chocolate market and the company expects the energy glucose variant of its popular perk brand to be singularly responsible for adding five per cent annually to the size of the company? s market share. market capitalization The indian candy market is currently valued at around $664 million, with about 70% share ($ 461 million) in sugar confectionery and the remaining 30% ($ 203 million) in chocolate confectionery. Indian chocolate industry is estimated at us$ 400 million and growing at 18% per annum. Cadbury has over 70 % share in this market, and recorded a turnover of over us$ 37m in 2008. size of the industry The size of the market for chocolates in india was estimated at 30,000 tonnes in 2008. Bars of moulded chocolates like amul, milk chocolate, dairy milk, truffle, nestle premium, and nestle milky bar comprise the largest segment, accounting for 37% of the total market in terms of volume. The chocolate market in india has a production volume of 30,800 tonnes. The chocolate segment is characterized by high volumes, huge expenses on advertising, low margins, and price sensitivity. the count segment is the next biggest segment, accounting for 30% of the total chocolate market. The count segment has been growing at a faster pace during the last three years driven by growth in perk and kitkat volumes. Wafer chocolates such as kit kat and perk also belong to this segment. Panned chocolates accounts for 10% of the total market. The chocolate market today is primarily dominated by cadbury and nestle, together accounting for 90% of the market. major players †¢cadbury? s india limited †¢nestle india †¢gujarat co-operative milk marketing federation †¢cocoa manufactures and processors co-operative (campco) †¢bars count lines wafer panned premium †¢cadbury? s dairy milk variants †¢5-star, milk †¢amul milk chocolate †¢treat perk gems, †¢tiffins temptation celebrations †¢nestle milky bar bar one. latest developments †¢chocolate-lovers may soon find their chocolate dearer if the problems plaguing the industry continue. Raw material costs have risen by more than 20 % in the last few years. Although retail prices have not increased, a rise in input costs will force the manufacturers to consider a price hike. the bigger players in the country such as cadbury, which leads the rs 2,500 crore chocolate markets in india with a share of 72%, will find it easier to absorb the surge in input costs as it has products at various price points in the market, said industry experts. Cadbury may also opt for a price hike, albeit marginal, if the current trend continues. Indian chocolate industry? s margin range between 10 and 20%, depending on the price point at which the product is placed. The input costs in india are under check owing to the 24% decline in the prices of sugar. †¢the world? s leading manufacturer of high quality cocoa and chocolate products barry callebaut, has announced the opening of its first, state-of the art, chocolate academy in mumbai, india in july 2007. †¢according to the analysis of the international market intelligence provider euromonitor, the relatively small indian chocolate market with volumes of about 55,000 metric tonnes of chocolate and compound per year is expected to grow on average per year by around 17. 8% between 2008 and 2012. Ferrero the italian confectionery giant of $8 billion has planned up for a new production facility in maharashtra with an investment of over $125 million to whip up some of its popular brands that include rocher and kinder. INDIAN CHOCOLATE INDUSTRY AT A GLANCE IN 2011 -2012 | Chocolate market in India is estimated to be around 1500 crores according to A C Nielson report, growing at 18-20% per annum. Cadbury is the market leader with 72% market share of India. The per capita consumption of chocolate in India is 300 gram compared with 1. 9 kilograms in developed markets such as the United Kingdom. Over 70 per cent of the consumption takes place in the urban markets of India. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed. Chocolate sales have risen by 15% in recent years to reach 36000 tonnes according to one estimate. Another estimate puts the figure at 25000 tonnes. | | The chocolate wafer market in India is around 35 % of the total chocolate market and has been growing at around 13% annually. As per a study, the Indian candy market is currently valued at around USD 664 million, with about 70%, or USD 461 million, in sugar confectionery and the remaining 30%, or USD 203 million, in chocolate confectionery. The global chocolate market is worth $75 billion annually. | | Chocolate Market in India Facts Figures 1. Chocolate market is estimated to be around 1500 crores (ACNielson) growing at 18-20% per annum 2. Cadbury is the market leader with 72% market share 3. The per capita consumption of chocolate in India is 300 gram compared with 1. 9 kilograms in developed markets such as the United Kingdom 4. Over 70 per cent of the consumption takes place in the urban markets 5. Margins in the chocolate industry range between 10 and 20 per cent, depending on the price point at which the product is placed 6. Chocolate sales have risen by 15% in 2007 to reach 36000 tonnes according to one estimate. Another estimate puts the figure at 25000 tonnes 7. The chocolate wafer market (Ulta Perk etc) is around 35 % of the total chocolate market and has been growing at around 13% annually 8. As per Euromonitor study, Indian candy market is currently valued at around USD 664 million, with about 70%, or USD 461 million, in sugar confectionery and the remaining 30%, or USD 203 million, in chocolate confectionery 9. Entire Celebrations range marketshare is 6. 5% 10. The global chocolate market is worth $75 billion annually Companies 1. The chocolate market in India has only three big players, Cadbury, Nestle and Amul 2. New brands such as Sweet World, Candico and Chocolatiers are present in several malls 3. The largest target segment for Cadbury is youth 4. Delhi-based Chocolatiers, started with a small shop in south Delhi’s Chittaranjan Park and has now ventured into malls and multiplexes in NCR, Mumbai and Bangalore, with focus on high-end or designer chocolates, a niche market of their own 5. Candico India is aiming for 400 locations across malls and multiplexes in the country by 2010. Companies Brands 1. Cadbury Cadbury, 5 Star, Bytes (chocolate snack), Celebration, Dairy Milk, Gems, Perk 2. Nestle Bar One, Kit Kat, Milkybar, Munch, Nestle 3. Amul Amul (Chocozoo, Chocomines) 4. Dairy Milk is the market leader 5. 5 Star (heritage brand which came to India in 1969) has a marketshare of over 14% Consumer Trends 1. Mithai- the traditional Indian sweats is getting substituted by chocolates among upwardly mobile Indians. Instead of buying sweats on Raksha Bandhan, sisters prefer offering chocolates to their brothers. This is the reason for sudden spurt in advertisement between July Sep by most of the companies 2. The range and variety of chocolates available in malls seems to be growing day by day, which leads to lot of impulse sales for chocolate companies 3. Chocolates which use to be unaffordable, is now considered mid-priced. Convenience over Mithai in terms of packaging and shelf life in making both middle class and rich Indians opt for chocolates 4. Designer chocolates have become status symbols. They are linked to one’s aspiration and lifestyle and malls are perfect points of sale as people usually are happy and gay at these destinations 5. Cadbury initial communication for Celebrations was concentrated on occasions like Diwali and Rakshabandhan. Over the last seven to eight years, the brand emerged as a good gift proposition for occasions and enabled people to come closer. Research done by Cadbury suggested that they should extend the plank of occasion-based gifting to social gifting i. e. all-year-round gifting options 6. Consumers can choose from wide range of chocolates, which initially was limited to Milk chocolates like DairyMilk and MilkyBar. In past few years we have seen so many SKUs with almonds, raisins and all sort of nuts. And how can we forget latest 5 star crunchy and Ulta Perk, which has opened new windows for consumers 7. In past, consumers had negligible inclination for dark chocolates. But now we have seen a change in the Indian palate, which is increasing the base of this sub-segment Advertisement Trends (AdEx division of TAM Media Research) 1. Chocolate advertising rose by 30 per cent during January-November 2007 compared to January-November 2006 2. Maximum chocolate advertising was during Raksha Bandhan across 2005 and 2006 and January-November 2007 3. As expected chocolate advertising skewed towards kids channels and regional GEC took the second position 4. Cadbury India Ltd rules chocolate advertising on television 5. 17 per cent more advertising during third quarter 2007 (Raksha Bandhan festival) compared to first quarter 2007 6. Regional GEC took the second place with a 21 per cent share ad volumes of chocolates, followed by Hindi movie with 13 per cent share during January-November 2007 7. Among regional GEC, maximum advertising of chocolates was on Malayalam and Bengali channels 8. Cadbury India Ltd was way ahead of its peers with 66 per cent share followed by Nestle India Ltd and Parle Products Pvt Ltd during January-November 2007 9. During January-November 2007 the number of new chocolate brands advertised decreased to seven from 12 during 2006 10. Nestle Munch Pop Chocolate led the chart of new chocolate brands advertised on television during January-November 2007 Some BTL Activities 1. Cadbury India has tied up with leading coffee chain Cafe Coffee Day for direct sampling of the product in top cities External Environment 1. The prices of cocoa and milk, the chief ingredients used in chocolates, have gone up by 50 per cent, while the price of sugar, another important raw material, has come down. The overall input costs have gone up by 20 per cent. If the prices of these commodities keep increasing, companies will be forced to increase the prices. India imports most of its cocoa requirements. The prices of cocoa have risen globally due to unavailability of the commodity 2. US-based chocolate-maker Hersheys is mulling a foray into the Indian chocolate market through its joint venture with Godrej Cadbury Dairy Milk Silk Cadbury Dairy Milk has captured the heart of Indian consumers for over six decades; but there was room for a more premium entrant in the category. And enter CDM Silk. Most CDM lovers thought that nothing could taste better, but CDM Silk came as a welcome surprise! It is creamier, smoother, and tastier. Its dome shaped cubes pack more chocolate and hence provide a superior eat experience. Launched in January 2010, with a tantalizing taste that tempts the taste buds, CDM Silk delivered an exquisite chocolate eating experience in the Indian market. Our Advertising: The advertising highlights the joy of savoring CDM Silk and builds on its creamy and smooth experience that instantly melts in your mouth. This brand promise was beautifully captured by the tagline `Have You Felt Silk Lately? ’ The campaign comprised of three commercials which showcased different protagonists indulging and savoringCadbury Dairy Milk Silk chocolate, with innocence and unabashed joy, unmindful of their surroundings.

Day Chocolate Essay Example for Free

Day Chocolate Essay Introduction This paper is dealing with the Day Chocolate Company, which has been first established in 1993 by a co-operative set of Ghanaian farmers. Thanks to liberalization of the cocoa market in Ghana (1990s) the first step of export was made. Because of the fact that farmers benefits were not thought of by the governmental cocoa agent, the need for a cocoa agent became obvious. This is why the Kuapa Koko was established in 1993 to appeal to the benefits for the farmers. With two farmer representatives the Ghanaian farmers agreed to start The Day Chocolate Company in 1995. The farmers aim was to establish a farmer owned organisation, where farmers were able to work together for their own benefit and trading their own cocoa (Divine 2007). On the following pages the consumer segment, at which day Chocolate is aiming at, and the assessment about what makes it a strong brand is given. Furthermore, the general market trends (opportunities and threats) are presented as well as the question of how Day Chocolate should cope with those opportunities and threats. Finally, it will be discussed where Day Chocolate should go when internationalizing to other parts of the world. Case analysis / Consumer segment The consumer segment that Day Chocolate is aiming at is the so-called concerned consumer. These types of consumers find it important where their products come from. They want to buy Fair trade products like Day Chocolate because they find it important that with buying that product, they really help those who have produced it. Fair trade products insure the integrity of these companies, and therefore the concerned consumer is willing to pay more for a certain product, knowing that the producers in third world countries benefit from this. Although the concept is becoming more and more popular, usually (not always) this type of consumer has a fairly good income. This is usually the case, not because people with a less good income are not interested in Fair trade, but because Fair trade products are mostly slightly more expensive than regular products, and people with a lower income need to keep a tight budget. This is probably the reason that Day Chocolate is selling their products in the top UK supermarkets instead of in a lower price range. According to Adams Raisborough (2008), there is a suggestion that customers who are interested in buying fair trade products are located in the so called middle-class. Besides, there seems to be a relation between higher education of buyer and fair trade, by which it can be proposed that middle-class segmented buyers have more money to spend. What makes the Day Chocolate a strong brand In order to say what makes the Day Chocolate a strong brand one has to have a closer look at the companys competitive advantage, their strengths and weaknesses, the customer equity and their marketing mix. Regarding the companys products, its structure and its mission it gets obvious that its competitive advantage is its fair trade mark. In 1970, the fair trade market has been established by Oxfam, a charity organization, and several other European aid organizations. Consumers who are buying fair trade products are seen as being ethical consumers. Ethical customers are concerned with topics like for instance fair labour conditions, environmental care and fair prices (Transfair USA, 2008). Thus, it can be stated that Day Chocolates competitive advantage is its fair trade mark because it addresses a special type of customer who are willing to pay more money for products and are loyal to companies who are selling fair trade products. Moreover, one the one hand, the companys product excellence is one of their main strengths. They pay very much attention to the quality of their products and their suppliers und this is why the customers are very satisfied and are willing to pay more. The customers can be sure that they will buy great quality und thus they are very loyal. However, as far as not loyal customers are concerned, with the fair trade mark comes -in their point of view- the weakness of Divine chocolate. Because of the fact that the company is doing business in a fair way with African cocoa farmers, the price of their products is higher than that of most of their competitors. In addition to that the portfolio of products is not very high and there is little diversity. So the customer has to go to competitors when they wish to buy more diverse fair trade products. Moreover, the company does not operate globally, which can be seen as another weakness of the Day Chocolate Company. It does not reach a wide range of markets, but is mainly operating in the United Kingdom, the United States, Norway, Canada, Sweden and the Netherlands. So one can deduce that they are operating on an international level and they are a potential global. In order to establish their company/ products more global they need to define their competences and find out how they can utilize this internationally As far as customer equity is concerned it can be stated that it consists of value equity, brand equity and relationship equity. Customers who are truly concerned with the issue of fair trade are very likely to stick with Day Chocolate if they are the only fair trade brand in the region or if they offer the best price/quality ratio. Taking a closer look at Day Chocolates marketing mix, following four Ps can be taken into consideration: The product, price, place and promotion. The first product was a classic milk chocolate bar, which is called Divine and was first launched in 1998. Made with 28% cocoa and real cocoa butter it melts in the mouth irresistibly and has been developed to appeal to the British publics palate preference for creamy chocolate (Bized 2010). Following in the footsteps of Divine The Day Chocolate Company has launched the following products: Darkly Divine (launched in 2001 as a response to the growth in the dark chocolate market and gourmet-cooking sector), Divine Mini Eggs (launched in 2002 as a seasonal product) and Dubble (launched in 2000 as a result of a partnership between the Day Chocolate Company and Comic Relief). The Divine range is continually expanding. Christmas products, such as chocolate coins and Christmas tree baubles, were first sold for Christmas 2002 and Divine white chocolate and Divine milk chocolate with hazlenut was on the shelves in time for Fair trade Fortnight during March 2003 (Bized 2010). Regarding the product prices it can be said that the products are not cheap but at the same time they are affordable. The customers are aware of the fact that they pay more for the product having in mind that they support fair trade. Promotion The Day Chocolate Company is a unique North-South partnership leading the way in producing good quality fairly traded chocolate to the British market. The company is working with organisations and individuals in the private, public and voluntary sectors in order to raise awareness of fair trade (Bized 2010). All in all it can be concluded that it is mainly their fair trade brand image that makes the brand a strong one. Further conclusions!! Market trends, threats and opportunities The chocolate industry is becoming more focused on very specific target markets. For instance the premium chocolate is very popular. This means that there are more adult flavours such as chocolate with spices, exotic tastes like mangos etc. Other trends include single origin (chocolate made with cacao exclusively from one region), organic, Fair Trade and sustainable (The Gourmet Retailer, 2008). Another trend in the chocolate industry of recent years is healthy chocolate. Chocolate is healthy when producers add functional healthy ingredients to their product. In this way they promote the benefits of cocoa because cocoa contains antioxidants[1]. This is why dark chocolate has been promoted the most as it contains the most cocoa. Besides, by adding fruits to the chocolate, the product contains more antioxidants (Confectionery News, 2007). Furthermore, a recent trend is that fair-trade products are called ethically sourced. This is the reason why sales of this type of chocolate have increased in the last years due to the fact that buyers and the industry are more concerned about where the ingredients come from. They do not favour the idea of having child labour connected with their chocolate. Regarding the market trends in the chocolate industry, one big opportunity for Day Chocolate could be to make their chocolate not only a fair trade product, but also a premium product. They could expand their market by developing many different original tastes. If there is more choice, it is likely that they will attract more consumers. Another opportunity lies in printing the cacao content on their products for consumers that pay attention on this. Finally, they could start a new, completely organic, product line. Seeing that it is fair trade and organic this would probably be attractive to their current consumer segment, namely the concerned consumer. In addition, another opportunity for the company is the fact that the fair-trade market is growing, which will give Day Chocolate the opportunity to expand not only their portfolio of products, but also to expand geographically. Nevertheless, the growth of the fair trade market also brings threats. More companies learn that some of their consumers are willing to pay more in order to buy fair trade chocolate and this may lead to more competition. Companies that are afraid of losing their customers to fair trade brands develop their own fair trade products. Another important threat is the recent financial crisis. The crisis may affect the sales of fair trade chocolate/ products, because buyers may tend to buy cheaper chocolate instead of expensive fair trade chocolate. Problems and possible future actions Regarding to the screening process of international market segmentation, firms competing internationally should segment markets on the basis of customers and not on basis of countries. Otherise it would ignore the differences between customers within countries. In the priliminary screening process, the following criteria are important to analyse: * Market size growth * Buying power of customers * Culturally similar markets When those critieria are applied to the day chocolat case it can be notified that their market size is an increasing market with the aim to a global market. Aditonally the buying of power of customers is medium/high. Customers who like the product excellence of the fairtrade products are willing to pay more for excellent chocolate. The culturally similarity of the markets are medium/high. Although there are some small differences, the chocolat market is rather similar in the US , UK, Netherlands and Scandinavia. Therefore, the day Chocolate company has potential to be successful in other markets as well. The Day Chocolate company has already a beverage assortment, which could be further extended to vendor machines, e. g. at airports or railway stations. The expansion of the market could be developed by the use of premium chocolate in different tastes. The market trends showed that fruit chocolates have increased popularity. It would be smart to focus on those kind of chocolates. Furthermore, their expansion could be improved by building relationships with retail companies. In addition to their contracts with Starbucks and co-op they should try to establish agreements with other retail channels. In this point of view, global retailers are probably the best alternative, because they would be able to reach more markets through one channel. Aditionally, a new market possibility could be the supply of other fair trade products. Such as the supply of fair traid coffee. Therefore, they have the ability to build a strong brand in fair trade coffee. (Hollensen S. , 2008) One difficulty is the fact that The Day Chocolate Company still is in its embryonic phase to global expansion. At the moment the UK and the USA are their main markets, however, they have potential to expand to other countries worldwide. Moreover, a possible problem is that the number of competitors is increasing because companies are now realizing the growing demand for fair trade chocolate and, as mentioned before, as consequence develop their own fair trade brands. Finally, the fact that due to the financial crisis the demand for the fair trade products is likely to decrease, may postpone the companys global expansion. Because of these occurring difficulties The Day Chocolate Company should try to expand globally. In order to expand the company makes use of an incremental, step-by-step entering strategy. Due to their products they should enter advanced/ developed countries with a high GNP per capita because in these countries the number of customers, who are willing to pay more for fair trade chocolate and can also afford it, is higher. The company should expand incrementally in combination with a resource concentration strategy. Firstly, day Chocolate will have to establish their company in similar markets as the United Kingdom and they have to be sure that those markets customers are keen on buying ethical products. To be able to deal with the increasing number of competitors the company should try to differentiate their products from competing ones. As far as their internationalization is concerned, Day Chocolate should expand to France and Germany because in these countries fair trade sales are very high compared to the rest of the world. While concentrating on these two countries the company should not pay much attention to Japan and the Mediterranean countries because these countries have very low fair trade sales (Datamonitor, 2008). However, the company should be aware of the fact that they probably need to adapt their products to the new markets. New market segments or new countries? Conclusion The Day Chocolate Company needs to create a global marketing plan in order to be able to internationalize. A strategy which combines the step-by-step manner and the resource concentration seems to be most aptly. Besides, they are able to attain the attention of a wider customer base by building relationships with global retailers. When expanding to other countries it would be a good choice to first establish channels in Germany and France as these countries are, according to a recent survey, interested in fair trade products (Datamonitor, 2008). When they keep on examining customer wishes and market information they are probably on a good way on becoming more global. More conclusions!!! Ideas References * Bized, 2010, Visit: The day Chocolate Company, http://www. bized. co. uk/compfact/daychocolate/chocindex. htm, retrieved on the 20th of February 2010. * Confectionery News, 2007, Chocolate Trends 2007, http://www. confectionerynews. com/The-Big-Picture/Chocolate-Trends-2007, retrieved on the 20th of February 2010. * Datamonitor, 2008, Global ethical revolution is driving growth in fair trade sales, http://www. datamonitor. com/store/news/? productid=284FC7F1-DE33-48B1-861A-63F2447B3DE6, retrieved on the 20th of February 2010. * Divine, 2007, http://www. divinechocolate. com/about/story. aspx, retrieved on the 20th of February 2010. * The Gourmet Retailer, 2008, 2008 Trend Report: Premium Chocolate, http://www. gourmetretailer. com/gourmetretailer/content_display/trends/e3ic1abd1883d2156371dc907ea114507eb, retrieved on the 20th of February 2010. * Hollensen Svend, 2008 , essentials of global marketing, Prentice Hall, 4th edition Read more: http://www. americanessays. com/study-aids/free-essays/business/the-day-chocolate-company. php#ixzz2NWHbC7XY.

Applying Key Sociological Concepts: Poverty

Applying Key Sociological Concepts: Poverty Poverty is a global phenomenon that affects the whole world specially the developing nations. Poverty has affected millions of people suffering from hunger and thirst. Food, clean water, shelter and clothing are the basic needs for an individual to survive. However, people under poverty line have no access to these basic needs maybe due to economic reasons or other factors. According to Gilbert (2004), absolute poverty is the condition of people whose incomes are too low to satisfy their most basic needs (p. 3). Almost half of the world-over three billion people live on less than $2.50 a day (Global Issues, 2013). Poverty is a social issue that needs to be understood how certain class of people were able to cope under certain situation. Sociology bears the importance of helping me to understand poverty by applying sociological concept. Poverty has existed centuries ago and up to now it is still evident in recent society. As a society with interconnected parts, poverty affects not onl y a single person but rather the rest of the community. It is interesting to learn the different facets that contribute to poverty and how sociological perspective can be of use in understanding this dilemma. Illiteracy is one factor that contributes to poverty. Without proper education, people would find it hard to look for a decent job to sustain its everyday consumption and expenses. Generally, if a person cannot read and write, jobs correlating to his qualification would depend on his abilities. Poverty affects the nation economically and pulls the nation behind compared with other industrialized nation. Illiteracy brings down a society to poverty leading to widespread hunger and malnutrition. For instance, according to Igboanusi (2014), there are eight West African countries listed among the lowest ten countries in the world with regards to literacy rates including Burkina Fuso, Niger, Sierra Leone, Benin, Gambia, Senegal, Guinea Bissau, and Guinea (p. 83). These are also the poorest countries in the world- an obvious indication that poverty rates and illiteracy rates are closely connected (Igboanusi, 2014, p. 83). The social-conflict approach is a framework for building theory that sees society as an arena of inequality that generates conflict and change (Macionis, Jansson Benoit, 2013, p. 12). Applying this sociological concept means that there is an unequal distribution of wealth between the rich and the poor which creates conflict among developing nations. The inequality between the two dimensions creates a gap which makes the poor becomes poorer and the rich becomes richer. To cite a specific example would be my country where I came from, the Philippines. In the Philippines, people who are in authority holds the power and through their power they take advantage of the poor. Philippine elected politicians use their position to benefit themselves like pocketing the money allotted for public development funds. Recently, there were three Philippine Senators who were charge with graft and plunder cases for taking part in monopolizing the priority development assistance fund (Cayabyab, 2014. pa ra. 1). Also charged is alleged mastermind Janet Lim Napoles, whose bogus non-government organization were allegedly used as dummy fronts to pocket billions of public funds through ghost projects (Cayabyab, 2014, para. 6). Though recently, President Aquino’s administration has been combating enormously to counter corruption in the Philippines and seeks transparency in all government activities. Looking back to social-conflict approach, the inequality between the rich and the poor creates conflict and change in the same way as it is portrayed in the Philippine government. In addition, poverty is a difficult thing to address unless there is a balance and equal opportunity given to all people. The Feminism and Gender-Conflict approach is a point of view that focuses on inequality and conflict between men and women (Macionis, Jansson Benoit, 2013, p. 13). Feminism, in my opinion, seeks to find equality between two genders as not to place one gender ahead of the other. In my understanding, gender-conflict approach means that there is a preference of one gender over the other in terms of opportunity and employment sector. A specific example is the nation Botswana. Poverty in Botswana is a gender-based problem that disproportionately affects men and women (Raditloaneng Mulenga, 2003, p. 5). The feminization of poverty is based on measures of poverty as they relate to male and female headed households (Raditloaneng Mulenga, 2003, p. 6). These measures include income, head count ratios, and poverty sector approaches to gender-based poverty (Raditloaneng Mulenga, 2003, p. 6). Women and female headed households tend to suffer poverty and economic marginalization more acutely t han male-headed households in Botswana (Raditloaneng Mulenga, 2003, p. 6). Furthermore, Gilbert (2004) states that women experience a higher rate of poverty than men the world over (p. 179). When we measure poverty by the standard of â€Å"capabilities,† rather than simply income, the gender gap appears even wider, since females have less access to education, are often legally disadvantaged compared to males, and in many parts of the developing world do not yet have an equal voice in the political process (Gilbert, 2004, p. 179). The race-conflict approach is a point of view that focuses on inequality and conflict between people of different racial and ethnic categories (Macionis, Jansson Benoit, 2013, p. 14). In my opinion, race-conflict approach means that there is a prejudice among selected people when it comes to origin and background especially to the colored people. They are less regarded in term of employability. This approach relates to underprivileged black people in history wherein they were denied their rights. According to Baldwin Johnson (1996), â€Å"when labor supply curves are upward-sloping, wage discrimination against black men reduces not only their relative wages but also their relative employment rates (p. 302). Intersectional research highlights how barriers to employment for low-income Black women are symptomatic of their double-jeopardy, due to marginalized racial and gender identities (Branch Scherer, 2013, p. 355). Employment options available to black women were characterized by instability, exploitation, and invisibility (Branch Scherer, 2013, p. 355). Driven by economic interests combined with assumptions shaped by gender and race, those in power actively blocked black women from entering better jobs time after time (Duffy, 2013, p. 1130). Though this perception has been casted out in our modern society. I believe in equality to all people whatever their race or ethnicity. In conclusion, seeing a society in a sociological perspective helps me to understand the relationship among individuals and the society he lives in. It gives me a broader idea that a society is an interconnected network of people and people live together and creates their own culture, tradition, and ways of living through interaction. Different sociological theory or approach should be analyzed and understood to be able to relate to what is happening in our present surrounding why people behave in that manner and even sociological events that happen in the past. Likewise, poverty issue is a complex matter that encompasses a lot of sociological concept. It means that to be able to see it in a sociological perspective, I should consider using various approach to be able to understand the culture behind poverty and its consequences to people. References Baldwin, M. L., Johnson, W.G. (1996). The Employment Effects of Wage Discrimination Against Black Men. Industrial Labor Relations Review, 49(2), 302-316. Branch, E., Scherer, M. (2013). Mapping the Intersections in the Resurgence of the Culture of Poverty. Race, Gender Class, 20(3/4), 346-358. Cayabyab, M.J. (2014). Ombudsman files graft charges vs Napoles, Revilla, Estrada, and Revilla: Philippine Daily Inquirer. Retrieved from http://newsinfo.inquirer.net /609757/ombudsman-files-graft-charges-vs-napoles-revilla-estrada-enrile Duffy, M. (2013). Opportunity denied: Limiting Black Women to Devalued Work. The American Journal of Sociology, (4), 1129. Galbraith, J. (1979). The Nature of Mass Poverty. Cambridge, Massachusetts: Harvard University Press. Gilbert, G. (2004). World Poverty: Contemporary World Issues. Santa Barbara, California: ABC-CLIO Inc. Igboanusi, H. (2014). The Role of Language Policy in Poverty Alleviation in West Africa. International Journal of the Sociology of Language, 2014(225), 75-90. doi:10.1515/ijsl-2013-0066. Macionis, J., Jansson, S. M., Benoit, C. (2013). Society the Basics. Ontario, Canada: Pearson Canada Inc. Raditloaneng, W., Mulenga, D. (2003). Rethinking Poverty and Illiteracy: A case study of Botswana’s Urban Women. Convergence, 36(2), 5-27. Shah, A. (2013). Poverty Facts and Stats: Global Issues. Retrieved from http://www.globalissues.org/article/26/poverty-facts-and-stats

Strategy Amidst Tactics Essay -- Military Science

World history has given people numerous amounts of lessons to learn from and has shown perfect examples of ideal decision making and terrible decision making. One outstanding detail is the fact that history has displayed that war is inevitable. Rationally, war seems as if it can be avoided, especially because it usually begins over disputes, ranging from territorial ones or over resources. However, war traces back to civilization, and a number of the most intellectual leaders in the world resorted to declaration of war to resolve matters of territorial gain, nationalism, resources, and a variety of other reasons. War therefore has been established as a fragment of life, with countries consistently developing their militaries and weapons. Consequently, a strong, successfully military is ideal with the threat of war always on the horizon. But what makes a military successful? War simply has no rules; there are no limitations on weapons or damage that can be done or how many people are to perish before it is all over, so what does every military need? â€Å"The suprerior fighter does not rely on his powerful punch or quick reflexes. Instead he creates a rhythm of the fight that suits him, advancing and retreating at a pace he sets†¦ He wins not with his fists but by controlling the ring† is a quotation that sheds light on the solution. The solution: strategy. For example, there have been moments in history in which a country should lose because they were outnumbered militarily or in terms of resources, but strategy allowed them to prevail as the victors. The United States is a country that has a successful military, but has also relied on a few consistent strategies during its establishment and development as a nation. Throughout America... ...rnes and John Daniel Hayes. The battle of Port Royal, S.C.: from the journal of John Sanford Barnes, October 8 to November 9, 1861. Kimmett, Larry, and Margaret Regis. U.S. submarines in World War II: an illustrated history. Seattle, Wash.: Navigator Pub., 1996. Mark Parillo, "The Imperial Japanese Navy in World War II," in Reevaluating Major Naval Combatants of World War II (New York, Greenwood Press, 1990), p. 64. Painter, David S. 2009. "The Marshall Plan and oil." Cold War History 9, no. 2: 159-175. Academic Search Premier, EBSCOhost (accessed April 20, 2012). Parillo, Mark P.. The Japanese merchant marine in World War II. Annapolis, Md.: Naval Institute Press, 1993. Rickard, J.. "Battle of Port Royal, 7 November 1861." Military History Encyclopedia on the Web. http://www.historyofwar.org/articles/battles_port_royal.html (accessed February 11, 2012).

The Protagonist and Antagonist of Crime and Punishment :: Crime Punishment Essays

The Protagonist and Antagonist of Crime and Punishment      Ã‚  Ã‚  Ã‚  Ã‚   Crime and Punishment is considered by many to be the first of Fyodor Dostoevsky's great books.   Crime and Punishment is a psychological account of a crime.   The crime is double murder.   A book about such a broad subject can be made powerful and appealing to our intellectual interests if there is a link between the reader, the action, and the characters. Doestoevsky makes all these links at the right places.   The action takes place between the protagonists and the antagonists.   The protagonists include Dounia, the Marmeladovs, Sonia, Razumhin, Porfiry Petrovich, and Nastaya.   The antagonists of the story are Luzhin, Ilya Petrovich, and the landlady.   Raskolnikov could be considered to be the primary protagonist, while Svidrigailov could be thought of as the primary antagonist.      Ã‚  Ã‚  Ã‚  Ã‚   In every story the protagonist is the character that the reader cares most about.   In Crime and Punishment the reader cares about Rodion Raskolnikov.   He is the primary and most significant character in the novel. We are introduced to this complex character in Part 1.   We get to know the poverty stricken condition that he resides in, and we get to know his family situation as we read the long letter from Raskolnikov's mother. Then we witness the murder as it is graphically described by Doestoevsky. After reading this graphic description of the murder, how can the reader be sympathetic towards Raskolnikov?   How can the reader believe that a murderer is the protagonist?   It is, in fact,   not hard to accept this murderer as the protagonist.   Raskolnikov believed that by murdering the pawnbroker, he rid society of a pest.   We realize that if the victim would have been someone other than an evil old pawnbroker the crime would never had taken place.   He could never have found the courage to kill an innocent person.   It would not prove anything to him.   So, Raskolnikov was not a criminal. He does not repent because he does not feel that he had sinned. All he did was violate laws that were made by society.   Raskolnikov definition of crime was evil will in action.   Raskolnikov knows that he possesses no evil will, and so he does not consider himself a criminal.   He is capable of justifying his crime.

CD Recording :: Essays Papers

CD Recording CD recording has become increasingly popular for a number of reasons. For one, they are extremely cheap. With a mail in rebate it’s possible to get them for ten cents a disk. A lot of that is due to the simplicity in design. They’re slim. Which means they can be carried easily. A CD can store a vast amount of data. You could put the same information on one CD that it would take hundreds of floppies to hold. CD’s can be used in a wide variety of components. You can play them in your car stereo, on your home stereo, on your computer, in your DVD player, or even game consoles. This site was designed to help clear up some of the confusion that has to do with recording CD’s. We are going to look at some CD formats, different types of recording software, choosing media, and storage options. CD Formats With all of the different type of CDs available there are many formats. A good thing about recording software is it will handle all of the formatting details for you. But it still is an interesting topic to know. A quick summary of standards: Red Book physical format for audio CDs (aka CD-DA) Yellow Book physical format for data CDs Green Book physical format for CD-i Orange Book physical format for recordable CDs Part I CD-MO (Magneto-Optical) Part II CD-WO (Write-Once; includes "hybrid" spec for PhotoCD) Part III CD-RW (ReWritable) White Book format for VideoCD (often written "VCD") Blue Book CD Extra (occasionally used to refer to LaserDisc format) CD Extra a two-session CD, 1st is CD-DA, 2nd is data (a/k/a CD Plus) CD-ROM/XA eXtended Architecture, a bridge between Yellow Book and CD-i MODE-1 standard Yellow Book sectors MODE-2 may be of form-1 or form-2

Georges Braque And Pablo Picasso Essay

The Frenchman Georges Braque (1882-1963) and the Spaniard Pablo Picasso (1881-1973) are considered the most influential artists of the twentieth century and the artistic geniuses who created and developed the cubist movement, undoubtedly the most revolutionary one in Western art. During a certain period of time, both artists worked together in the same studio breaking down subjects they painted into several facets and presenting their different aspects at the same time, experimenting with geometrical forms, and exploring unconventional techniques in painting all of which either shocked or impressed and interested the audience. Although Braque and Picasso’s partnership did not last for long and their artistic careers later went their own ways, the cubist movement they created and developed while working side by side in their Paris studio has influenced the whole generations of artists around the world (Mataev). Georges Braque Born in 1882 in Argenteuil-sur-Seine, France, Georges Braque attended the Ecole des Beaux-Arts in Le Havre during 1897-1899 and then moved to Paris where he received his craftsman certificate. During 1902-1904, the young artist studied painting and worked at the Academie Humbert. Impressed by Matisse and Derain’s fauvist ideas, he produced and then presented his first fauve paintings in Paris’ Salon des Independants in 1907. By 1908, however, Braque lost interest in fauvism and adopted the artistic style that would be later called cubism (Georges Braque). In 1909, Braque started to work with Pablo Picasso and their fruitful partnership resulted in the development of the revolutionary cubist movement in painting. The styles that both of them adopted were quite similar for about two years during which they introduced collage elements into their works and experimented a lot with the pasted paper technique. In â€Å"Page # 2† his paintings, Braque explored the effects of light and perspective and challenged traditional artistic conventions of that time. His works of this period were characterized by neutral color and sophisticated patterns of form as it can be seen, for example, in his â€Å"Violin and Pitcher† (Georges Braque). The fertile partnership with Picasso ended in 1914 when Braque enrolled in the French army and went off to war. In 1915, he got severely wounded in one of the battles and after recovering in 1917 Braque resumed painting and began an artistic collaboration with Juan Gris (Georges Braque). After World War I, Braque’s style was characterized by more freedom, a richer color range, and the presence of human figures. He produced a considerable number of still lifes and rose to prominence particularly in 1922 after showing his paintings in the Salon d’Automne in Paris. By 1930, Braque interpreted nature more realistically although some aspects of the cubist style were still present in his paintings. After that, the artist produced many works including sculptures and graphics that became particularly somber during World War II (Georges Braque). During the 1950s, Braque depicted various themes including seascapes, landscapes, birds, and also made lithographs and designed jewelry. The great French artist died in August, 1963, in Paris after several years of suffering from health deterioration. Braque’s most known paintings include â€Å"Violin and Palette†, â€Å"Piano and Guitar†, â€Å"Guitar and Clarinet†, â€Å"The Table†, â€Å"The Round Table†, â€Å"The Day†, the â€Å"Studio† series, and many other works (Russell, 1982). Pablo Picasso Pablo Picasso was born in 1881 in Malaga, Spain, where he lived until the age of ten. In 1892, Picasso began to attend the School of Fine Arts in La Coruna and then in 1895 he â€Å"Page # 3† entered the School of Fine Arts in Barcelona where he showed his first academic work â€Å"The First Communion† at a local exhibition. Picasso pursued his studies at the Royal Academy of San Fernando in Madrid, dropped out after only a couple of months, and began to visit the Prado where he copied the works of the old artists trying to imitate their styles. In 1900, Picasso opened a studio in Paris and the first painting he produced there was â€Å"Le Moulin de la Galette† (Mataev). Suicide committed by his friend and poet Casagemas in 1901 came as a great shock to Picasso influencing him to paint first the â€Å"Death of Casagemas† in color and then the â€Å"Death of Casagemas† in blue, and also â€Å"Evocation – the Burial of Casagemas†. At that period, the artist used predominantly green and blue and depicted despair, poverty, and unhappiness showing his restlessness and loneliness. The paintings that Picasso produced during 1901-1904 are known as the Blue Period works. The Rose Period, which was the next stage in his artistic career, started around 1905 when Picasso’s palette became lighter, and pink, rose, yellow, and beige were pervasive in his paintings in which he mostly portrayed graceful acrobats, circus performers, and harlequins. (Mataev; Pablo Picasso) Impressed with African ethnic art, Picasso began to combine its angular structures and his modern ideas about geometrical forms which, in 1907, resulted in the creation of â€Å"Les demoiselles d’Avignon†, his first cubist painting. Picasso and his new friend Braque explored the possibilities of the new artistic style and in the beginning their paintings could not be easily distinguished. 1909 saw the beginning of the painter’s analytical cubism whose main characteristics, faceted stereo-metric shapes, can be seen in his â€Å"Bread and Fruit Dish on a Table† or â€Å"Woman with Pears†. After the exhaustion of analytical cubism, Picasso experimented with collages which lead to the arrival of synthetic cubism: works with large, schematic patterns as it can be seen in â€Å"The Guitar† (Mataev; Hughes, 1998). â€Å"Page # 4† After the cubist period in Picasso’ artistic career came the Classicist period with rather traditional patterns such as in â€Å"The Lovers†. But during this period he occasionally returned to cubism and in 1921 produced â€Å"Three Musicians†, one of his most important masterpieces. Picasso’s classicist paintings also include â€Å"The Pipes of Pan†, â€Å"Women Running on the Beach†, and â€Å"The Seated Harlequin†. After that, Picasso was greatly influenced by the surrealist movement and produced â€Å"His Woman with Flower† and several other interesting paintings. In 1937, he expressed his personal view of the tragic events in the Basque province that was bombed by Germans in his huge mural work â€Å"Guernica† and in â€Å"Weeping Woman†. While living in his villa near Cannes, in 1956 Picasso painted his â€Å"Studio â€Å"La Californie† at Cannes† and â€Å"Jackeline in the Studio†. Then he moved to the Chateau Vauvenargues where he lived and painted until his death in 1973 (Mataev). â€Å"Still Life with a Guitar† and â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† Both Pablo Picasso’s painting â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† and Georges Braque’s painting â€Å"Still Life with a Guitar† were produced in 1924 in France and are now located in the European Modern Paintings section of the Metropolitan Museum of Art in New York. Both works are still lifes with the presence of cubist elements, are painted in oils on canvas, and each of them represents a certain stage in Picasso and Braque’s artistic careers. If during 1909-1914 both artists worked side by side to create cubism and their styles and paintings were mostly indistinguishable, in 1924, however, when the above mentioned works were produced, the divergence in Picasso and Braque’s cubist ideas could be easily seen in their paintings (Mataev). While Picasso’s still life â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† is composed of only man-made objects (a cake, a fruit bowl, a bottle, and a mandolin), Braque’s painting â€Å"Still Life with a Guitar† depicts both man-made (a pipe, a jug, sheet music, a cup, a fruit bowl, and a guitar) and natural (pears placed next to sheet music and in the fruit bowl) â€Å"Page # 5† objects. The presence of musical instruments and fruit bowls in both paintings invokes some common themes or at least it makes the viewers think of them when they look at them for the first time. The main objects in both paintings are placed on tablecloths spread in a different manner on what appears to be tables. The objects in Braque’s picture are much smaller than those in Picasso’s work in which the size of some of them is somewhat disproportionate when compared to other objects. Braque and Picasso use space in their paintings in an entirely different way. There is quite a bit of space between the objects located in the foreground of Picasso’s still life and the viewer can easily see their whole forms. By contrast, in Braque’s paintings the objects in the foreground seem to be concentrated closely to each other in one place and parts of some of them are hidden by other objects. The use of space by Picasso gives the audience the impression of more freedom and ease while Braque seems to impose certain limits in movement and space. In Picasso’s painting, the viewer’s attention is first attracted by the main four objects in the foreground, and then by the objects and forms located in the background, particularly by what appears to be a wall and part of a window. By contrast, it seems that Braque’s intention is to concentrate the viewer’s attention only on the objects that can be seen in the foreground. He does not provide any detail as to what is in the background as though he does not want to divert the audience’s attention from the center of interest of the painting. Another important difference between the paintings as far as the objects and their forms are concerned is that Braque’s work is much more realistic than Picasso’s. Except for the window in the background, Picasso seems to depict in his picture not the objects such as the cake or fruit bowl but rather the shapes that invoke those objects. What attracts the â€Å"Page # 6† viewer’s attention in particular is the flatness of the forms of Picasso’s objects that are defined by lines. Although some parts and forms of his objects are disproportionate, Braque’s objects, however, are unambiguous and closer to reality. The use of color is another important characteristic that distinguishes Picasso’s painting from Braque’s work. In Picasso’s â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† bright and vivid colors are predominant and much brighter and richer than those in Braque’s â€Å"Still Life with a Guitar† conveying to the viewer a light and pleasant mood. By contrast, the somber aspect of Braque’s painting whose color range varies from dark brown to dark beige makes the viewer impressed with its gloom and sadness. In Picasso’s picture, the general color range of objects in the foreground is slightly more somber compared to the color range in the background. By contrast, in Braque’s work, the relatively somber objects in the foreground are placed against an even darker background. The only bright-colored objects in this picture seem to be sheet music and a pipe appearing incongruous to a certain extent against the backdrop of its general color range. Another distinctive characteristic is the color of the objects themselves. Except for the window in the background, the color of most objects in Picasso’s painting is plain, for example, a plain dark red bottle, a plain bright yellow fruit bowl, and so on. Braque, by contrast, adds to the color of every object thick brush-strokes of black as if to emphasize the somber mood of the painting. There is also some difference in how the artists paint the objects in the pictures with their brushes. In Picasso’s â€Å"Mandolin, Fruit Bowl, Bottle, and Cake† the paint is applied thinly in most areas, although in some places it is quite thick. In â€Å"Still Life with a Guitar† Braque’s bold brushwork is pervasive. REFERENCES: 1. Georges Braque. Retrieved May 10, 2008 from the World Wide Web: http://www. mcs. csuhayward. edu/~malek/Braque. html 2. Hughes, R. (1998, June 8). Pablo Picasso. Time magazine. Retrieved May 10, 2008 from the World Wide Web: http://www. time. com/time/time100/artists/profile/picasso. html 3. Mataev, Y. Pablo Picasso. Retrieved May 10, 2008 from the World Wide Web: http://www. abcgallery. com/P/picasso/picassobio. html#Between 4. Pablo Picasso. Retrieved May 10, 2008 from the World Wide Web: http://www. artchive. com/artchive/P/picasso. html 5. Russell, J. (1982, January 17). Rediscovering Georges Braque in his Centenary Year. New York Times on the Web. Retrieved May 10, 2008 from the World Wide Web: http://query. nytimes. com/gst/fullpage. html? res=990DE5DB1138F934A25752C0A964948260&sec=&spon=&pagewanted=all

Wellness Perspectives Of Obesity Health And Social Care Essay

It has been observed that those with high abdominal splanchnic adiposeness or huge sums of splanchnic adiposeness in general ( fleshiness ) are at increased hazard for the metabolic syndrome. This is due to effects of inordinate fat shops on the vasculature and on endothelial map. Per Bjorntorp offered grounds to back up that hormonal instabilities, specifically of hydrocortisone and sex endocrines, are of import in the pathogenesis of insulin opposition, which is besides a lending factor to increased hazard for the syndrome. Genetics plays an implicit in function in the forecast of the metabolic syndrome, every bit good. Restrictions of utilizing the metabolic syndrome in clinical scenes as a diagnostic tool include concluding such that it ‘s non clearly understood which individual or combination of status ( s ) described above ( ATP3 diagnostic standards ) really are responsible for increasing hazard or doing any cardiovascular or metabolic upsets in the long tally, and the fact that the arbitrary figure ( 3 ) of conditions met measure up a patient for holding the syndrome. Metabolic syndrome is besides a gray country in foretelling wellness result due to the manner wellness professionals approach intervention – some tackle one status at a clip while others prescribe a general life style intercession. The metabolic syndrome has evolved into its name from â€Å" Syndrome X † over the old ages ; Syndrome X addressed a bunch of symptoms associated with insulin opposition and when cardiovascular abnormalcies were added to the diagnosing the name changed to the â€Å" metabolic syndrome † . There is a disagreement as to whether or non the construct metabolic syndrome should be dismissed, due to the obscure nature of its being as neither a true disease nor a true syndrome. 2. Describe why the metabolic syndrome is sometimes depicted as a syrupy rhythm. ( 10 points ) We live in a society where sedentary life styles are common and nutrient is aplenty, two factors that addition likeliness for positive energy balance. When genetic sciences and constructs like the â€Å" thrifty cistron † theory are factored into the equation the likeliness for weight addition is raised even more. Once an single becomes obese they are at hazard for certain features that represent the metabolic syndrome – or all of them – harmonizing to ATP3 guidelines. They besides may meet some of the emotional effects of being overweight, such as depression or deficiency of ego esteem – both can potentially originate and fuel â€Å" nerve-racking feeding † and take to farther weight addition and wellness complications. This cycling mentioned so far is merely in footings of weight, which sets the phase for farther jobs in association with the metabolic syndrome. At the cellular degree, one thing tends to engender another, whether it ‘s an aggravation of one factor or the induction of a different 1. For illustration, as insulin opposition is brought on by hapless dietetic and exercising wonts ( but particularly the self-contradictory free fatso acid flux associated with fleshiness[ 2 ]) , it causes greater insulin opposition. Besides, insulin – being a growing factor that can advance adipogenesis – has the possible to heighten production of ectopic fat in its ability to heighten lipoprotein lipase ( LPL ) activity and suppress hormone-sensitive lipase ( HSL ) activity. This ( over ) production causes inflammatory markers to be called upon to assist relieve the state of affairs, and their presence in and of itself serves to decline insulin opposition. Girod et al 20032 explains this rhythm in great item in a superb article. The diagram below was taken from the article and depicts the rhythm ‘s chief flow and major points. 3. Define weight cycling. Discuss the grounds about weight cycling being â€Å" risky † to wellness. ( 10 points ) Weight cycling is insistent weight loss and recover over clip. It is besides referred to as â€Å" yo-yo † dieting, and is normally measured by how many witting dieting efforts an person has made. Cycling is in regulation with Elfhag ‘s belief that losing weight and maintaining it off is highly hard.[ 3 ]She and several others stand steadfastly behind the impression that weight care is disputing. Despite the increased prevalence of weight cycling and the increasing figure of rhythms carried out per individual, diet crazes and weight loss plans are at full steam with new constructs and â€Å" advanced † merchandises being placed on the market continually. Though the mechanisms are non good understood weight cycling appears to hold an association with increased all-cause and cardiovascular mortality.[ 4 ],[ 5 ]There are several factors that may turn to this job. It may hold to make with the evident alterations in organic structure composing related to loss and regain ; those who regain tend to recover mass in the signifier different types of fat – chiefly splanchnic fat – and it appears to roll up mostly around the middle of the organic structure.[ 6 ]Two specific factors are at drama here for increased hazard for cardiovascular issues, one is the high sum of splanchnic fat and the 2nd is the accretion of this fat around the center, increasing waist perimeter. Both of these are besides mostly involved with the oncoming of insulin opposition, another reported complication of weight cycling.[ 7 ]The addition in cardiovascular mortality may besides be a consequence of the changeless fluctuation of certain markers that affect endothelial map, which include blood force per unit area, serum glucose and serum lipoids ( lessenings in HDL are associated with weight cycling[ 8 ]) .[ 9 ]Kidney map is besides affected during cycling by a fluctuating glomerular filtration rate.[ 10 ]One more factor is the pronounced alterations in sympathetic nervous system activity during the restriction/overfeeding cycling, which significantly insult blood force per unit area and bosom map and finally impacts overall cardiac burden. To farther support that weight cycling is â€Å" risky † , Hooper et Al observed pronounced additions in appetite-stimulating endocrine profiles ( increased ghrelin, lower glucose, and lower androgen degrees, specifically ) in postmenopausal adult females who reported a history of repeated turns of weight cycling[ 11 ]– this would increase the likeliness for weight regain. It has besides been reported that weight cycling is associated with an increased prevalence of eating disorders/disordered feeding, bone breaks, malignant neoplastic diseases, type 2 diabetes, high blood pressure and psychological upsets. 4. Define and depict what is meant by chronic emphasis. ( 10 points ) Chronic emphasis is continual exposure to certain stimulations that elevates and maintains a degree of allostatic activity in the organic structure. Chronic emphasis can originate from a figure of state of affairss, whether environmental or internal. The â€Å" stress response † refers to the manner the organic structure reacts under emphasis, and it depends on the strength and continuance of the abuse. When an person is under chronic emphasis, the allostasis involves alterations in energy flow which affects several factors such as appetency, energy storage mechanisms and alimentary use. Stress endocrines such as hydrocortisone, corticotropin-releasing endocrine ( CRH ) , epinephrine and norepinephrine are released in effort to restart stableness in a fight-or-flight- or defeat reaction-type state of affairs that has been imposed on the organic structure, via either the hypothalamic pituitary suprarenal gland ( HPA ) axis or the sympathetic-adrenomedullary ( SAM ) system. Chro nic emphasis has been linked to increased hazard for going corpulence or corpulent. 5. Describe how chronic emphasis it is related to splanchnic fleshiness and clinical manifestations of the metabolic syndrome. Define and depict the part of the SNS system, the HPA axis, and wellness behaviours on splanchnic fleshiness and metabolic syndrome. ( 30 points ) . The HPA axis is a cardinal control hub of the emphasis response cascade, located in the hypothalamus and encephalon root, and regulated by CRH. It runs on a feedback system, in which adrenocorticotropic endocrine is secreted from the anterior hypophysis and Acts of the Apostless on the adrenal cerebral mantle to excite cortisol secernment ; in bend hydrocortisone studies back to the encephalon to close off production of more hydrocortisone. The SAM works in concurrence with the HPA axis to run the emphasis response and is located in the venue ceruleus on the Ponss – though it is typically called upon in state of affairss where the emphasis abuse is non perceived as overly-threatening. During the response to chronic emphasis, the presence of adrenaline serves to close down digestive procedures and diverts all attending to the sympathetic activity in an effort to supply the organic structure with the ability to get by with the emphasis. Cortisol release, nevertheless is associated with eating and increased feelings of hungriness. Chronic elevated hydrocortisone degrees is besides known to do splanchnic fat accretion and deposition ; a good known factor of fleshiness and the metabolic syndrome. Adipose tissue – particularly intra-abdominal – contains more glucocorticoid ( hydrocortisone ) receptors, which finally yields greater glucocorticoid metamorphosis in the abdominal country compared to other parts. Within splanchnic adipose tissue, in the presence of insulin the hydrocortisone serves to forestall lipid mobilisation for usage and supports fat accretion alternatively, in either of two ways: one, through stimulation of lipoprotein lipase activity or two, through the repressive effects hydrocortisone has on growing endocrine, which promotes lypolitic activty when permitted to work freely. Cortisol besides suppresses the consumption and usage of glucose in musculus tissue, and at the same time promotes the dislocation of protein in an attempt to originate gluconeogenesis in the liver. Epinephrine and noradrenaline are received and processed by sympathomimetic receptors. Two types of receptors exist, alpha and beta. Alpha receptors initiate a cascade consequence to let go of free fatty acids, while beta receptors inhibit this cascade and therefore the release of free fatty acids and alternatively advance fatty acerb storage. When free fatso acids are released into the portal system, unless they are used right off ( i.e. , to back up energy demands of physical activity ) they remain in circulation and it can be risky to hepatic metamorphosis and insulin sensitiveness. Both of these complications are markers associated with the metabolic syndrome. The presence of hydrocortisone stimulates hunger which can take to â€Å" nerve-racking feeding † and, accordingly, weight addition particularly in the signifier of splanchnic adipose via mechanisms mentioned above. The more hydrocortisones released in response to emphasize the higher the inclination to eat more of calorically heavy nutrients. There is grounds to propose that consumption may be affected by neuropeptide Y, CRH and leptin every bit good as opioid and endocannabinoid signaling in concurrence hydrocortisone activity.[ 12 ]In footings of the theoretical account of reward-based feeding, cognitive restraint of indulging in a peculiar nutrient outputs a signifier of emphasis that increases hydrocortisone concentrations which impact NPY, insulin and leptin degrees ; hunger work stoppages hard while the wages tracts are initiated and while the individual gives in and devour the point the circulating endocrines and hydrocortisone act to heighten fatty acerb storage in th e signifier of splanchnic adipose and supress insulin sensitiveness. Currently-overweight females and those with a history of high dietetic restraint are most likely to digest this destiny. Repeated Acts of the Apostless of this step will finally take to increased hazard for weight addition and farther, the metabolic syndrome. 6. Using the Obesity Atlas and/or other resources, describe and compare the function and influences of biology/genetics, physical activity behavior/ eating behaviour and environment on the etiology of fleshiness. Which of these facets has the strongest impact? Why? Which of these may be the most promising to prosecute for bar or intervention of fleshiness. Why? ( 30 ) The etiology of fleshiness can non be represented by any one individual factor ; alternatively there are a battalion of influences on energy balance and weight fluctuations that are really loosely grouped into: biological science and genetic sciences, physical activity/inactivity, dietetic wonts, and the psychosocial influences from the envrionment. While physiology and familial make-up are the strongest forecasters of phenotype, they are about impossible to alter after creative activity of a human being. On the other manus, the physical universe around us and our concsious daily determinations are extremely dynamic, and therefore these are the 1s that should be targeted for intercession and intervention. There is grounds to back up that genetic sciences work in concurrence with the environment to lend to obesity on a planetary degree. Research has shown there are specific internal biological and physiological procedures that can be influenced by heritable traits ; one such illustration set Forth is the thrifty cistron hypothesis ( Neel, 1961 ) with which it was proposed that the organic structure can be predisposed for extremely efficient food hive awaying mechanisms, therefore seting them at a disadvantage for increased hazard of weight addition compared to the non-thrifty-gene-carrying population. Another illustration is the set point theory ( Bennet et al, 1982 ) , which entails that an internal control system dictates and regulates how much fat a individual carries throughout their life-time. Geneticss have besides been linked to weight loss as good – Shin et Al, 2006 found that certain SNPs in the ADIPOQ cistron ( influences alterations in go arounding adiponectin degrees ) can find how good, or ill, one responds to dietary & amp ; exercising intercessions. Mager et Al, 2008 observed mutants in the ghrelin receptor cistron which were associated with fleshiness and glucose metamorphosis in people with impaired glucose tolerance, and found that specific SNPs in this cistron besides influenced how one responds to burden loss intercessions. However, good beyond the negligible sum of research behind the familial part to fleshiness is the other, good established offender – the external environment in which we live and its afloat pool of abuses. The society we are constructing around us begets eternal options and short cuts – 1s that were non available in the times of our early ascendants ; therefore, they are non contributing to proper direction of our organic structures the manner nature intended. The grounds is all around us, from McDonalds Dollar Menu to the Dollar Store and from wireless cyberspace to Segway scooters ; it ‘s all about money and ease these yearss. And so to prod us while we ‘re down after lading up on cheap, high fat nutrient we have the amusement industry, which has drawn voluminous sums of attending to an overdone image of the â€Å" perfect organic structure † over the old ages, making this mute criterion of and spliting line between how we should and should n't look . Now the sudden rush in diet and weight loss pills, plans and regimens has left us in even more of a dither, scared to look one manner or the other in fright of being stared at, smirked at, laughed at, judged or ridiculed for the manner we appear on the exterior. So we stagger on, and our caputs down and custodies in the bowl of comfort. emphasis could ne'er be the exclusive cause of and be an effectual mark for intercession and intervention for the rise in fleshiness. There are merely excessively many extra confounding factors – genetic sciences and hapless dietetic and exercising wonts are the major wrongdoers. The construction of American society is by no agencies conducive to easy, healthy life, with widespread economical instability and far, far excessively many cutoff options. You ‘re stressed at work so you mindless make for the tremendous bowl of Halloween confect in the common country ; you are short on hard currency so you head into McDonalds for their dollar bill of fare choice ; you do n't experience like walking the stat mi to work so you get into your auto or hop on the coach.